Advocacy Aftercare & Accountability
What IS the #BotchedNoMore Campaign?
It is an international initiative directed by the IMTCC to counter the brand perception that 'Medical Tourism' is risky and unsafe, a rogue industry fueled by greedy, commissioned sales agents and website portals, unscrupulous doctors and hidden costs. Do a web search for 'Medical Tourism' and 'botched' and 'horror stories' always show up.
After more than ten years of industry marketing and development, other than hospitals, where are the procedural and administrative organizational systems that proficient and sustainable business cultures thrive on? Can Medical Tourism 'facilitators' and 'brokers' truly represent the patient while the unethical commission models persist? The real 'Patient Experience' begins upon arrival yet without well-defined operational standards and protocols, it continues to lack consistency and defies accountability.
Yet, there are plenty of examples of 'Medical Tourism Done Right' and Phase 1 of the ongoing Campaign will challenge this 'botched' image. In the spirit of a formal clinical study, Campaign Participants will simply report their outcome statistics data to form a total sample of 1000 PATIENTS. With this data, we can PROVE that the business models that consistently have the highest patient satisfaction and lowest complication rates are those whose culture and operations are built on the tenets of Advocacy, Aftercare and Accountability - ensuring value, safety & trust.
MTFs (Facilitators) and Concierges who are on the ground, in the destination country with their patients, hand-holding them through the process from arrival to departure,
++ AND ++
Forward-thinking hospitals and individual physicians who understand that exceptional patient experiences are the key to exceptional reputations.
WILL WE DO?
If your services embody the three tenets above, chances are you are providing excellent outcomes. To prove this and establish better credibility, the IMTCC and #BotchedNoMore Campaign participants will document the clinical outcomes and complication rates of 1000 surgical patients & obtain feedback on their experiences while in the destination country. These results will be published internationally.
IS THIS IMPORTANT?
The World's Top Hospitals now have CXOs (Chief Experience Officers) focused on providing an exceptional 360 degree Patient Experience (PX) while Facilitators sell surgeries like cheap widgets, oblivious to the true PX that begins once the patient steps off the plane. It's time to validate the significant role of the Professionals on the ground that manage the PX - Medical Tourism's CXOs.
“Never change things by fighting the existing reality... To change something, build a new model that makes the existing model obsolete.”